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Social Media: Strategies for Businesses: Part 2
January 8th, 2018
You’ve read last month’s article about the benefits of social media for businesses. Now you’re asking yourself, What do I do now? This month, we’ll discuss some first steps about how your organization can harness those benefits & use social ... Read More
Social Media: Benefits for Businesses: Part 1
December 5th, 2017
We don’t need to explain to you how popular social media is, and how everyone has a profile or account. But, here are just a few numbers to put it into perspective: From 2008 to 2017, the percentage of the ... Read More
Connected Community
October 31st, 2017
We are drawn to connect. We are drawn to seek connection among our friends, coworkers, and significant others. We want to be a part of something more than us. A community of one is not a community and when those personal ... Read More
Online Reviews: Consumers Control the New Age of Marketing
August 2nd, 2017
If you’ve ever bought anything online, and you probably have, you’ve encountered online reviews. Whether you’ve trusted an aggregated star rating for a new restaurant you’ve had your eye on or a poorly-spelled rant on Yelp, the fact is that ... Read More
Generation Z: Digital Natives are Changing the Marketing Industry
July 5th, 2017
Meet Generation Z. Also dubbed “digital natives,” Gen-Z’ers are people born after the mid 90’s. They represent a staggering one fourth of the American population and are the most internet-savvy generation yet. But they’re not millennials and be careful not to ... Read More
Brand Loyalty in the Digital Age: What Your Brand Can Do to Keep Customers Coming Back
May 3rd, 2017
For many brands, customer loyalty is becoming increasingly difficult to achieve, foster, or maintain. In some cases, it’s even difficult for brands to define quite what loyalty means to them in the digital age. According to a study by Accenture, almost ... Read More
A Beginner’s Guide to Online Marketing & Advertising
April 5th, 2017
Long gone are the days when it used to cost thousands of dollars to promote your business. With a little know how and some petty cash, anyone can advertise and market themselves online. The Lingo The majority of ad networks will use ... Read More
Facebook Knows You Better Than You Know Yourself
February 28th, 2017
Who do you think knows you best? Your best friend? Your mom? Your partner? The fact is Facebook knows more about you or at least thinks it does than you probably think. From following your activity on the internet to cataloging ... Read More
Dating in a Digital World: How Love Has Become a Billion Dollar Business
February 8th, 2017
Love. Almost everyone wants it and many are willing to do almost anything to get it. In our increasingly digital world filled with constant connectivity and instant gratification, it’s no surprise that love is a big business and online dating ... Read More
#Hashtag101: Key strategies to find, use, and implement the best hashtags for your brand
January 12th, 2017
By now, most of you probably know what a hashtag is, but for those that don’t: a hashtag is a word or group of words that follow the # sign. To a novice, the hashtag may seem confusing or pointless ... Read More
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