Stay up to Date on All Things Tech

Peloton, Competition, and Dashboards

July 7th, 2019

By Brad Frederick

I tend to be competitive with most things in my life. This has included playing competitive college tennis, getting to the final table of a World Series of Poker tournament in Las Vegas and, for the past 23 years, running ... Read More

Boy Bands, Zit Cream and How To Figure Out Which Part of Your Marketing is Killing It

April 3rd, 2019

By Antoine Dubeauclard

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  This quote is woven into advertising lore and likely attributable to John Wanamaker who lived from 1838 to 1922. He is credited as ... Read More

The AMA Strategy Workshop: What Is It and Why Does Your Business Need It?

December 5th, 2018

It is not unusual for us to have clients that have many audiences that their website and marketing material needs to speak to. Over our 22+ years in business, we have learned that often there is a focus by our ... Read More

Branded and Non-Branded Keywords

July 30th, 2018

Keywords can be a bit confusing at first glance, but they play a large role in the way Google and other search engines display your website while people are searching for it. Before we go any further, let’s define keywords. Keywords ... Read More

Analytic Metrics 101 Part 3: Traffic

July 9th, 2018

Direct, organic, and social, oh my! Traffic is one of those metrics that seems simple enough, but what does it really mean? There are so many ways to read and understand traffic, and we’re here to the rescue. Before we get ... Read More

Part 1: Analytics Metrics, 101

May 3rd, 2018

Have you ever been asked to use Google Analytics to do a report, but haven’t gotten past the first screen? With all the acronyms, charts, and graphs, the data can be overwhelming. This three-part series about Analytic Metrics will define ... Read More

What is SEO?

March 5th, 2018

This seems easy enough: SEO is Search Engine Optimization. But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. What we mean when we refer to SEO, is the practice of updating content on ... Read More

All About That Schema

February 6th, 2018

One factor towards Search Engine Optimization (SEO) is called Schema Markup. This markup was launched June 2nd, 2011 by leading search engines Google, Bing, and Yahoo. But, what is Schema Markup and how does it work? Before we dive into a ... Read More

Why Does My Business Need a Newsletter?

February 6th, 2018

How To Write an E-Newsletter: 101 “Newsletters are old school.” “No one clicks on those anyways.” “What’s the point of a newsletter?” These may seem like legitimate concerns when thinking about creating an e-newsletter, but there are actually several advantages to ... Read More

Social Media: Strategies for Businesses: Part 2

January 8th, 2018

You’ve read last month’s article about the benefits of social media for businesses. Now you’re asking yourself, What do I do now? This month, we’ll discuss some first steps about how your organization can harness those benefits & use social ... Read More


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