Stay up to Date on All Things Tech

May 2021 Google Ads and Google Analytics Updates

June 3rd, 2021

Google recently implemented updates for both Google Ads, its digital marketing platform, and Google Analytics, its data tracking platform for websites and other online applications. These rollouts of both new and existing features attempt to address several core functions/topics: automation, ... Read More

E-Commerce and the Pandemic: How Coronavirus Is Fueling The Channel Shift To Digital

November 10th, 2020

By Antoine Dubeauclard

After much consideration I pressed the buy button. It was too good a deal not to purchase those shoes. (By which, I mean three pairs of shoes.) I honestly thought I would never buy shoes online. It seemed obvious why so ... Read More

SEO Transition Plan? You Need One and Here’s Why

October 6th, 2020

By Brad Frederick

It’s launch day for your glorious new website! You’ve spent months (or years) working on it. New sitemap and navigation? Check. Engaging content? Check. Custom photography, beautiful design, calls to action, mobile responsiveness, and thoroughly tested on multiple platforms? Check, ... Read More

Baseline vs. Benchmark: The Importance of Knowing Where Your Website Stands

September 8th, 2020

There’s a lot to consider when it comes to a possible website redesign/rebuild, and the very basis of these considerations – the foundation of any and all decisions – is the question of whether or not what you currently have ... Read More

Managing Your Digital Universe – It’s Not Rocket Science, or Is It?

August 5th, 2020

By Brad Frederick

Your digital presence is complex. Rocket science-complex. Okay, maybe not quite rocket science, but close. There are a lot of moving pieces when it comes to creating, maintaining, and growing your presence online, from marketing to website development to social ... Read More

The Value of Engaging Content

August 5th, 2020

Content, in all of its forms, plays a major role on a website. It’s how you portray your organization and communicate with your key audiences. This is why, at Media Genesis, we work closely with our clients to create content ... Read More

Calculate a Digital Marketing Budget That Makes Sense for Your Company

August 5th, 2020

Digital marketing isn’t for just one “type” of company. It offers significant flexibility, making it ideal for businesses both small and large across every industry and vertical; however, it involves a lot of planning and strategic thinking before jumping in. ... Read More

Straighten Your Digital Tie

May 5th, 2020

By Brad Frederick

The reason we look presentable most days is because we look in a mirror before we leave the house. Something similar can be said of where we work. Your office probably gets cleaned on a regular basis, and if you ... Read More

User-Friendly Tips for Improving Your SEO Organically

May 5th, 2020

What Is SEO? SEO stands for Search Engine Optimization, and the greatly simplified explanation is that SEO is the setting up a website in a way that makes it easy for a search engine (like Google) to understand so the search ... Read More

The Importance of Consistent Brand Messaging for Your Redesign

March 3rd, 2020

When it comes to a website redesign, brand messaging is too often thought of after the redesign has taken place. However, content and messaging should be planned at the very start of any redesign. After all, your brand messaging demonstrates ... Read More


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