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Baseline vs. Benchmark: The Importance of Knowing Where Your Website Stands

September 8th, 2020

There’s a lot to consider when it comes to a possible website redesign/rebuild, and the very basis of these considerations – the foundation of any and all decisions – is the question of whether or not what you currently have ... Read More

Managing Your Digital Universe – It’s Not Rocket Science, or Is It?

August 5th, 2020

By Brad Frederick

Your digital presence is complex. Rocket science-complex. Okay, maybe not quite rocket science, but close. There are a lot of moving pieces when it comes to creating, maintaining, and growing your presence online, from marketing to website development to social ... Read More

The Value of Engaging Content

August 5th, 2020

Content, in all of its forms, plays a major role on a website. It’s how you portray your organization and communicate with your key audiences. This is why, at Media Genesis, we work closely with our clients to create content ... Read More

Calculate a Digital Marketing Budget That Makes Sense for Your Company

August 5th, 2020

Digital marketing isn’t for just one “type” of company. It offers significant flexibility, making it ideal for businesses both small and large across every industry and vertical; however, it involves a lot of planning and strategic thinking before jumping in. ... Read More

Straighten Your Digital Tie

May 5th, 2020

By Brad Frederick

The reason we look presentable most days is because we look in a mirror before we leave the house. Something similar can be said of where we work. Your office probably gets cleaned on a regular basis, and if you ... Read More

User-Friendly Tips for Improving Your SEO Organically

May 5th, 2020

What Is SEO? SEO stands for Search Engine Optimization, and the greatly simplified explanation is that SEO is the setting up a website in a way that makes it easy for a search engine (like Google) to understand so the search ... Read More

The Importance of Consistent Brand Messaging for Your Redesign

March 3rd, 2020

When it comes to a website redesign, brand messaging is too often thought of after the redesign has taken place. However, content and messaging should be planned at the very start of any redesign. After all, your brand messaging demonstrates ... Read More

How to Build the Perfect Website

January 14th, 2020

By Brad Frederick

At Media Genesis, we have been building websites and web applications since 1996, so we have a lot of experience successfully executing web projects. To build the perfect website, you need to get three things right: Strategy, Design, and Development. Too ... Read More

Digital Marketing Initiatives & Improvements

January 14th, 2020

At Media Genesis, we work with a wide array of clients on marketing campaigns to help create awareness, build brand recognition, and drive leads. Due to the diverse array of our work, we’ve assisted clients who need our team to ... Read More

Hack-Proof Your Business in 2020

December 11th, 2019

By Antoine Dubeauclard

As we become more and more dependent on devices, we are exposed to greater risks. This simple logic makes sense on many levels, but it’s tough to fully understand the ramifications of the highly digital world we live in. Much ... Read More


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