Workforces Meet Social Networking

Online technologies, hand-in-hand with their benefits, have a dark side: The dichotomy of undesirable public exposure and the perception of impersonal automation.  Workfolio offers a solution to both.

“Workfolio elegantly solves the problem of how workforces represent themselves on the web.” – Mykolas Rambus, former CIO, Forbes Media

Workfolio provides a moderated environment for associate representation to the public as well as within an organization. Employees can develop their outward and inward facing content with tools that are remarkably intuitive and require no coding or software installation.

According to Advertising Age, 77 percent of business people search online before meeting someone. In a world where the Internet is ubiquitous, it is detrimental to prevent employees from having a web presence. Individual creative freedom and reputation management coexist within Workfolio, as the representative’s unique site supports and works in concert with the overall brand identity.

The idea for this innovative platform solidified in June of 2006, concurrent with the wave of social media development that became the smashing successes of Facebook, YouTube, and Twitter. These public portals demonstrated the value of open information exchange.

Charles Pooley, former president of The Side Project, an award winning online development and advertising firm, wanted to create a new way to blend company and associate web presences. His vision was to embrace the benefits of a social media platform, but not hazard the risks.

Workfolio breaks away from the cookie-cutter employee list, allowing personalized visibility to cultivate trust. According to Zatso, 66 percent of people prefer personalized content over traditional marketing information.

Information, however, must be shared internally as well. Workfolio functions as an intranet with directories, knowledge mapping, and collaboration tools. These tools allow for effective and efficient team building and make each employee’s skills a known resource to the organization.

“Workfolio allows organizations to capture, locate, and share knowledge like never before.” – Matt Parsons, VP Sales, ADP

The associate’s site becomes a separate yet connected and controlled personal website, which enhances and promotes the brand. Greater individual visibility creates greater organizational visibility, expanding the search engine footprint in a way similar to how content shared on Facebook affects search engine optimization.

This platform creates a unique atmosphere of public and private information flow. Workfolio can be:

• A tool for official communication with clients or within an organization
• A tool for self-administered workforce knowledge mapping
• An advertising platform
• A customer portal for interaction with employees
• A tool for collaboration and virtual team development
• A company intranet with an innovative content management system
• A media kit
• A staff directory
• A multimedia social network

A leader in online workforce representation, Workfolio is a highly versatile, cost effective, user-friendly platform that can be used to fill the reputation management and web presence needs of corporations, organizations, and even individuals. For more information, including a video tour and free trial, please visit www.Workfolio.com.