News & Blog

#Hashtag101: Key strategies to find, use, and implement the best hashtags for your brand
January 12th, 2017

By now, most of you probably know what a hashtag is, but for those that don’t: a hashtag is a word or group of words that follow the # sign. To a novice, the hashtag may seem confusing or pointless … Read More

Long Term Followers: 6 Tips to Help You Attract and Retain Users on Social Media
January 11th, 2017

Social media platforms like Facebook and Twitter are fundamentally changing the way business work and interact with customers. It’s difficult to imagine a business nowadays without some kind of social media presence. The key to success on these platforms is, … Read More

The Year in Tech: 7 of the Biggest Technology Trends and Breakthroughs of 2016
December 5th, 2016

There is no doubt that technology is an integral part of our lives. If you just think back to your morning routine, chances are you had several interactions with devices and tech. Our lives are becoming increasingly connected and a … Read More

Popular Screen Resolutions: Designing for All
December 5th, 2016

In today’s world, there are a plethora of devices for people to choose from and it can be daunting to try to accommodate and build for the best experiences on all devices. However, it’s important to stay up-to-date with the … Read More

Reality Bytes: Cautious Optimism and the Video Game Crash of 1983
December 5th, 2016

The holiday season is a time of giving, spending time with loved ones, and for some people, playing video games. The video game industry has branched beyond children and into the world of adults, in turn becoming more than just … Read More

Forget-Me-Not Day: How to Create a Secure Password That You’ll Actually Remember
November 1st, 2016

“Use a strong password.” You’ve probably read this phrase over and over again. It’s the kind of advice that is everywhere and nowadays you may just gloss over. How important is having a strong password really? And if you do … Read More

Creating Businesses Out of Trends: The Case of Fantasy Sports
November 1st, 2016

It’s football season. The couch is filled, beer bottles are spread out on the coffee table, and people are wearing colorful jerseys with the number of their favorite player in bold. Football has long dominated the airwaves with approximately 20.25 … Read More

Drones & Satellites: More Than Just Military Technology
November 1st, 2016

This year we saw the reinvention of video games and virtual reality as therapy programs and educational tools. But in 2017, companies like Amazon, NASA, and many startups are moving towards a new goal: using drones and satellites for daily … Read More

Total Recall: How to Effectively Handle your Product Recall
October 4th, 2016

It is no secret that Samsung has had a rough month. The tech company has had several of their Galaxy Note 7 phones explode while charging, forcing the company to implement a recall and to replace consumer’s phones. Recalls can … Read More

Brand Doppelgangers
Brand Doppelgangers: What to do when your brand identity is compromised
October 4th, 2016

The web is a dangerous place. With ransomware and hackers threatening corporate security, there is one digital hazard that is often overlooked until it is too late: doppelganger brands. A Doppel (double) Gänger (walker) is a paranormal double of a … Read More

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