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Every internet user is all too familiar with the concept of online advertising, be it in the form of a too-good-to-be-true offer, a survey, a pop-up window advertising myriad of services, and the text that runs along the bottom of streaming online video. As consumers have turned off their televisions and plugged in their PCs for home entertainment, the very nature of these advertisements has changed abruptly and in a noticeable way.
Taking the place of boilerplate, generalized advertisements like those that run on network television, we see customized and targeted information directly related to the content of our emails, our interests on Facebook, and our connections on LinkedIn. While this information is still used to sell products, a movement towards using this idea to address the social concerns of users has been quietly growing across the web.
Go ahead, Google your company‘s name — do you like the results?
Organizations undergoing redesigns recognize the importance of their online presence, and managing it has become a full-time career for many. What’s the advantage of rooting social media directly into your website, anyway? Shouldn’t it be enough to show up in Google search results?
One advantage is centralizing and confirming all sources of your company’s online presence. This recognition enforces an image of complete transparency. Users need to know if they can trust you. They want to see how you interact with the public. By placing links to Wordpress, Facebook, Twitter, YouTube, etc. on your site, you’re showing you’ve got nothing to hide.
