Judson Center: Connecting Families to Life-Changing Care Through Smarter Digital Outreach

Judson Center, a Michigan-based nonprofit, provides vital services in behavioral health, autism support, and respite care. In 2023, they partnered with Media Genesis to strengthen their digital presence and reach more families in need. The goal was clear: increase visibility, improve access to services, and generate qualified leads—all while working within the realities of a nonprofit budget.

The Challenge

Judson Center had a strong community reputation but needed more visibility in the digital space, particularly for services like ABA therapy and respite care. Compounding this challenge were the shifting sands of analytics—specifically the retirement of Universal Analytics—and the ongoing need to measure impact with precision.

Their goals included:
• Promoting autism and behavioral health services to families actively searching for care
• Raising awareness of respite services for caregivers
• Driving form fills, phone calls, and in-person inquiries
• Navigating the GA4 transition smoothly
• Maximizing results within a tight budget

The Approach

Media Genesis delivered a comprehensive digital strategy that integrated search marketing, audience targeting, analytics upgrades, and content optimization.

Highlights included:

• Google Ads and Meta campaigns targeting high-intent search phrases like “ABA therapy near me” and using native display ads for retargeting
• Audience segmentation based on services, location, and device behavior for efficient reach
• Conversion mapping to define and track form submissions, phone calls, and physical location clicks
• GA4 migration using Google Tag Manager, ensuring data consistency and accuracy
• Landing page audits and ad testing to improve performance and increase engagement

Throughout the campaign, we provided performance reporting, creative updates, and ongoing optimization to keep results aligned with Judson Center’s mission and goals.

The Outcome

By the end of 2024, Judson Center had a stronger digital foundation and a broader reach. The campaigns connected families to the right services at the right time—supporting children needing autism evaluations, caregivers searching for respite, and individuals seeking behavioral health help.

What started as a technical and strategic engagement became something more: a bridge between essential services and the people who need them most.

• Total Impressions: 296,823
• Total Clicks: 22,531
• Overall CTR: 7.59%
• Average Cost Per Click: $1.30
• Total Engagement: 7,944.08 (clicks to CTA button, phone call clicks, address clicks etc.)
• Engagement Rate: 35.23%

Why It Matters

For mission-driven organizations like Judson Center, visibility isn’t just about metrics—it’s about impact. Media Genesis helped make sure their message reached the right people, in the right moment, with clarity and care. The result? More families supported. More lives improved. More outcomes that truly matter.

Let’s Talk

Need help reaching the communities you serve—without overextending your budget? Let’s have a conversation.