Fairmont Sign Company: A Custom WordPress Site That Matches the Scale of a National Brand

Fairmont Sign Company has been designing and installing custom signage for nearly 50 years. Their work appears across the country—from major auto retailers to Detroit landmarks like the Fox Theatre. Even with a bold and highly visible physical presence, the need to elevate their digital platform became a clear opportunity to expand their reach and impact.

To meet that need, Fairmont partnered with Media Genesis to reimagine their website and align their digital footprint with the quality and scale of their services.

The Challenge

Fairmont’s website, previously hosted on Squarespace, had served them well but began to show its limitations as their business continued to grow. The platform made it difficult to customize layouts, manage content efficiently, or showcase the full depth of Fairmont’s offerings in a structured, scalable way.

With prospective clients increasingly evaluating vendors online, Fairmont saw the importance of creating a digital experience that reflected their professionalism and track record. Their goal was to build a website that could support marketing efforts, attract national leads, and highlight the wide range of industries they serve.

The Approach

Media Genesis began with a Strategy Workshop to define the site’s audiences, clarify messaging, and map out conversion goals. This process provided direction for the site structure, content priorities, and design approach.

From there, MG developed a custom-designed WordPress website that included:

• A restructured sitemap to better reflect industries, services, and project categories
• Responsive design across all devices, with an emphasis on clean visuals
• Streamlined backend tools for Fairmont’s team to update content easily
• SEO mapping and redirect planning to ensure strong search visibility

To support the new design, Media Genesis coordinated a professional photoshoot of Fairmont’s installed signage, capturing the scale and craftsmanship of their work for use throughout the site.

The Outcome

The new site launched in November 2022 and provided immediate value:

• Increased lead generation through improved visibility and site architecture
• Simplified content management, empowering Fairmont’s team to make real-time updates
• Stronger visual impact, driven by professional photography and a clean design system
• A flexible, scalable platform that will grow with the business

Post-launch, Media Genesis continues to support Fairmont with hosting, security, and regular content updates to keep the site aligned with evolving digital trends.

Why It Matters

For a company known for creating visual impact, having a digital presence that reflects that standard is essential. Fairmont’s redesigned website gives them a more powerful platform to showcase their capabilities, attract new clients, and extend their industry leadership online.

Let’s Talk

Media Genesis helps brands translate their offline strengths into meaningful online experiences. If you’re ready to invest in a digital presence that works harder for your business, we’re ready to help, reach out to us to get started.