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(TROY, Mich.) - Media Genesis will be holding a Lunch & Learn workshop for business owners and marketing managers/coordinators who are interested in learning about Search Engine Optimization. These online marketing techniques can help bring higher traffic of current customers, potential customers and potential recruits to their web site.
Each attendee will receive a personalized report to help them ascertain current presence online and opportunities for improvement.
Media Genesis has more than 13 years of web development experience and has been managing Search Engine Marketing campaigns that range from a few hundred dollars per month to over $500,000 per year.
The 2 hour seminar is facilitated by Media Genesis President Antoine Dubeauclard and will cover the basics of search engine optimization, including meta tag development, traffic analysis, keyword density, directory listings and more. The seminar costs $90 per person and lunch will be provided. An early bird discount of 50 percent ($45) is available to registrants prior to Feb. 6. Space is limited
To take advantage of the early bird pricing or to get more information e-mail jim@mediaG.com.
What:
• Media Genesis Lunch & Learn Workshop – focusing on Search Engine Optimization
When:
• Wednesday, Feb. 18 from 11:00 a.m. to 1:00 p.m.
Where:
Media Genesis
1441 E. Maple Rd.
Suite 200
Troy, MI 48083
The term “search engine optimization” can seem overwhelming at first. You may or may not be familiar with what it actually means. If you are, you know you need it, but maybe not where to start. The good thing about SEO is that it’s easier to understand than you think. And even better than that, you can start implementing these techniques into your website right now.
Basically, SEO refers to the art of increasing the number of visitors to your website and improving the quality of traffic from search engines. Consider those the generic “goals”. Your specific goal might be to increase widget sales, or get more people signed up for your newsletter. SEO is flexible like that. And I stress the word “art” because it isn’t an exact science. There are “best practices” and there are tactics that are frowned upon. We can get into those a little later on.
The most important thing to start off with is the notion that search engines appreciate a well-organized site with relevant content and proper coding. That’s pretty much what everyone who is browsing around on the Internet is looking for. These 3 key factors impact your website’s ranking in the following ways:
- Well-organized – How is your website’s hierarchy structured? Is the navigation simple and intuitive, or are there many levels and hidden pages that can’t be found from the homepage or sitemap?
- Relevant Content – Are you writing quality copy that reflects what your company does? The Internet is no place for marketing fluff. Users don’t want to read it, and it’s meaningless to search engines.
- Proper Coding – This aspect may be out of your hands and depend largely on your web developer, but it still helps if you are aware of this piece of the pie. It refers to meta tags, HTML, CSS and other programming language acronyms that represent the way a website is built. Think of it this way: there are a couple different ways to get to Phoenix, AZ from Detroit. Some are just more efficient and easier than others. Same for SEO and web development – some ways just appeal more to search engines.
These three concepts are just the tip of the iceberg. SEO is a very deep field, and it’s always changing, just like the algorithms that tell search engines how to rank websites.
If you are interested in gaining more info on SEO, Media Genesis will be hosting a lunch and learn seminar on February 18th at 11:00AM to discuss SEO tactics and how you can implement them into your marketing program. Contact Jim Glasglow at jim@mediaG.com for more details and to book your seat.
