Detroit Regional Chamber Website Redevelopment/Redesign
The Detroit Regional Chamber (DRC) is one of the largest and most well-respected chambers of commerce in the country. Founded over 100 years ago, the DRC has served the business community of Southeastern Michigan since then. The DRC is a powerful resource for businesses in the region and is a driving force behind its continued economic development.
The DRC’s main needs revolved around a new content management system. Before their current CMS, they had little control over their website and often encountered difficulties when trying to update content.
- Developed a custom CMS that enabled the DRC to efficiently update its website while maintaining complete access and control to the content
- Restructured and redesigned the DRC’s website and the Detroit Online magazine’s website, the most common website entry page for the DRC
- Integrated the Detroiter Online with the CMS to allow the Chamber staff to efficiently share content between the DRC’s various marketing mediums
- Provided training to the DRC staff on how to use the new platform