The American Association of University Professors (AAUP-AFT) needed an improved website to organize union contracts and communicate with all users. Media Genesis designed, developed, and implemented a new website with a filtering system so users can narrow down the content and access an event calendar and union boards.

Media Genesis works with a higher education client to create drip campaigns for all of their degree programs to better reach prospects and track analytics of message performance. MG developed forms, populations, rules, and automated tasks for a seamless drip campaign experience. On a monthly basis, MG provides ongoing metrics, updates, and recommendations.

Media Genesis performs regular maintenance on the Cranbrook Academy of Art website, including bi-weekly WordPress updates and monthly crawls to detect and correct 404 errors. MG has implemented thousands of SEO alt tags and metadata tags throughout the website. Currently, we’re helping CAA produce more than 10 artist-in-residence interview-style videos.

Cranbrook Schools came to Media Genesis in need of website improvements. MG conducted a baseline Website Audit, reviewed the server and hosting environment, analyzed SEO, and looked at the website design. After our initial findings, Media Genesis helped Cranbrook with Google and SEO Support by setting up Google Search Console, troubleshooting the XML sitemap, tracking organic keyword rankings, and organizing Google My Business.

Olivet reached out to Media Genesis to conduct research, benchmark collegiate web trends, learn the recruitment workings of Olivet and produce a new website that would be an industry leader. MG designed the homepage to be an engaging, one-stop-shop where users could schedule a visit, explore campus life, and even start their application. Each department go its own unique landing page, with student highlights, professor introductions, and course requirements.

Media Genesis teamed up with the University of Michigan to develop a web presence for the university’s Residential College that would get students engaged, increase brand awareness, and establish a vested interest in the College’s success. Media Genesis organized video shoots, interviewed site users, created a custom content management strategy, and developed a social media plan for the college.

Media Genesis partnered with Fiat Chrysler Automotive to design and build more than 100 courses in a variety of languages. These courses outlined platforms including Flash and Articulate Storyline 2. The courses MG developed received high marks from participants with 96% of responders reporting that the training would improve job performance.

Dodge came to Media Genesis in need of a bold and interactive web course to introduce the Dodge Avenger to its dealership sales consultants. Media Genesis developed a SCORM-compliant course that used interactive learning routines to enhance the sales consultants’ selling techniques and understanding of the vehicle’s distinguishing features.

Media Genesis built a web course for Dodge introducing the all-new Dodge Journey to their North American and international sales consultants. This 40-minute course contained 20 individual Sharable Content Objects (SCOs). We worked closely with marketing managers to translate the web course into English, German, Dutch, French, Spanish, and Russian.

Jeep needed an interactive course to introduce and train dealership sales consultants on the new Jeep Liberty. The interactive course design included embossing on the background layer to match Jeep branding. The course featured highly interactive learning routines with three-minute drills and selling exercises. The courses generated online reports that tracked who completed training.

Mazda needed a series of courses that explained common vehicle technologies to operations and sales consultants. These courses needed to highlight key features and service considerations for Mazda vehicles. Media Genesis developed a 20-course library as well as individual courses focused on specific Mazda vehicle features. MG designed, developed, and programmed these courses in 90 days.

General Motors approached Media Genesis to re-engineer the user experience of their internal Learning Manager System (LMS). The new LMS had to work within the existing Graphical User Interface to simplify navigation and update the employee training site. MG designed and developed a user-centric platform that was both function-sensitive and capable of handling language variations.

Nissan North America needed a web-based training course for the Nissan Leaf and electric vehicle technologies. Media Genesis developed a SCORM-based eLearning course with complete navigation control and custom sizing, layout, and styling. The final curriculum was comprised of 8-10 modules with an average time of approximately 10 minutes per module.

Dunkin’ Donuts came to Media Genesis in need of videos to teach employees about coffee-making while matching the Dunkin’ Donuts voice and branding. Media Genesis was responsible for talent management and managing the video shoot, studio equipment prep, lighting, and sound. MG developed custom graphics and interactive animations, and completed all video editing.

Bayer needed an eLearning program for technician operators who work a complex science tool called the Bioreactor. Media Genesis outlined course content and wrote the script in addition to producing voiceovers, an animation storyboard, and a style guide. The Lectora course was completed with 2D animations, informational graphical assets, and click-to-reveal information.

Commercial Contracting Corporation (CCC) needed a way for new employees to effectively learn the acceptable behaviors and practices of the corporation. It was decided that a 7-minute welcome video would be the best way to welcome new employees and explain company policy. Media Genesis designed the course with a custom, construction-themed state. MG recorded and edited the video as well retouched all images for the video.