Digital Marketing Agency Tools Used | Media Genesis

Google Ads is a marketing tool created by Google to push ads to desktop and mobile users through Google Search and throughout the internet as Google Display.

• Google Ads is a good tool for Display re-marketing and Search acquisition efforts
• Media Genesis utilizes Google Ads to market for clients using global, regional, and local ads. This includes multiple touchpoint ads for acquisition and re-marketing efforts

Google Data Studio is a free tool that converts your website or app’s analytic metrics and data into a real-time, fully customizable dashboard that’s easy to read with charts and graphs. It also allows you to share as a link or save as a PDF download.

• Integrates data from your website and digital marketing platforms
• Connects data from all Google Marketing Platform products

Google My Business is a free tool that allows you to promote your business information and your business website on Google Search and Maps.

• Having an updated Google My Business profile may help you rank higher in search engine results
• Displays helpful information to users such as company hours, services, and upcoming events

Google Tag Manager provides advanced conversion tracking throughout your website. With this tool we help clients establish and track goals for better insights into user behavior.

• Allows you to setup conversions and tracking such as email submissions, button clicks, sign-ups, video views, phone number submissions, and form submissions
• The data from Google Tag Manager carries over to your Google Analytics account automatically