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Success Is In the Palm of (Their) Hands: Mobile Commerce Becomes Essential

June 30th, 2014

As mobile devices continue to proliferate and evolve in the market, businesses with thorough, fast, and agile mobile-friendly services are in the position to gain a huge competitive advantage. That’s because… Most mobile commerce users aren’t happy with their current shopping ... Read More

Exploring the Mobile Web: Are Enterprise Apps Right For Your Business?

May 30th, 2014

If your business hasn’t adopted a policy for BYOD (Bring Your Own Device) yet, it may be too late to the party.  IT analysis firm Gartner has predicted that by 2017, a quarter of all businesses will not only have ... Read More

Social Hacking and Protecting Your Information

February 24th, 2014

What could you afford to lose? Access to your bank account? Your PayPal account? Your E*Trade portfolio? Your Picasa photos? Maybe your personal email account? Probably none of them. But hacking technology is becoming increasingly sophisticated, with Arbor Networks reporting record highs ... Read More

It’s the Message that Matters

November 27th, 2013

Social media don't seem to have the soul of more traditional communication methods. They can be impersonal, and maybe it's just too easy to send a few words, so your reader doesn't always feel the depth of your message when ... Read More

Marketers Plan. Google Laughs.

September 30th, 2013

The end of September was busy for Google. It celebrated its 15th anniversary, released an algorithm update called “Hummingbird,” and made a lot of marketing professionals cry. Let’s start this journey in the light and travel slowly into Google’s heart of ... Read More

A Couple Designers Discuss Infographics

September 30th, 2013

In 2013, infographics have reached a peak in popularity. According to Graphs.net, infographic search volume increased by 800 percent from 2010 to 2012. Infographics have stabilized as part of the information ecosystem. Last week, I casually posed this question to a ... Read More

Understand Youth Marketing

August 30th, 2013

Registration is now open for the 2013 Claim Your Youth Conference at the Monte Carlo in Las Vegas on October 9 - 11! Claim Your Youth is a program dedicated to helping credit unions create a youth culture and appeal ... Read More

Strategizing with Social Media

July 29th, 2013

Having a social media page is one thing, but implementing a comprehensive social media campaign is another. When considering social media marketing, it’s important to understand the difference between the two as well as recognize what social media can (and ... Read More

Keep Smiling, Unless You Can’t

July 29th, 2013

Facebook posts with a positive sentiment get more likes, but what can you do when your organization needs to disseminate something that isn’t positive? There have been a few studies showing that optimistic posts get more likes, so when I was ... Read More

Social Media, Social Anxiety

July 29th, 2013

Social media can make us feel envy and loneliness, but we’re also addicted to it. So how can we still realize the beautiful promise that social media will connect us? According to a survey by MyLife.com, 56 percent of people surveyed ... Read More


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