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Workforces Meet Social Networking

January 25th, 2011

Online technologies, hand-in-hand with their benefits, have a dark side: The dichotomy of undesirable public exposure and the perception of impersonal automation.  Workfolio offers a solution to both. “Workfolio elegantly solves the problem of how workforces represent themselves on the web.” ... Read More

The Federal Trade Commission and Blogging/Social Media Regulations: Does Your Online Presence Cross the Line

November 29th, 2010

As the advertising, marketing and branding world has embraced social media applications, the Federal Trade Commission has set a new set of rules, and has already begun work to monitor compliance.  In December, new rules setting a code of conduct ... Read More

The 60 Second Guide to Social Media: How to Talk on the Internet

July 16th, 2010

Social Media & Pre-Sliced American Cheese A lot can be said about how we portray ourselves and our businesses through social media channels. Some advisers will recommend not to post anything that may alienate your audience (the “pre-sliced American cheese” or ... Read More

Social Media of 1776

July 2nd, 2010

So what would social media look like it if we went back in time to 1776 … MySpace: MySpace was a way for those to establish their own personal space. Deodorant was not invented yet, only flowery perfumes to mask odors. ... Read More

Integrating social media in your website design

January 15th, 2010

Go ahead, Google your company‘s name — do you like the results? Organizations undergoing redesigns recognize the importance of their online presence, and managing it has become a full-time career for many. What’s the advantage of rooting social media directly into ... Read More

Seasonal businesses, Facebook & FBML

December 2nd, 2009

In spring of this year, Facebook started allowing Facebook pages to be customized more heavily with Facebook Markup language (FBML). This customization allows for greater control of messaging on a company or organization’s Facebook Page. Toys R Us has provided an ... Read More

How to handle name-squatting on social networks

September 8th, 2009

Name-squatting has been a sneaky and shameful practice that has existed with Web domains as long as they have been around. This is when individuals or third parties purchase random domain names in hopes that somebody will want to purchase ... Read More

Life in the Land of Internet Trolls

April 15th, 2009

Trolls can be scary. Not necessarily in the “What are you doing under my bridge, and why did you eat my goat?” sense of the word, but trolls can make deciding how you and your company are going to interact ... Read More


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