Stay up to Date on All Things Tech

Understanding the Impact of Google Analytics 4

September 20th, 2022

What Should Businesses Know About Google Analytics 4? Welcome to the changing of the guard. Google has made the decision to update and modify their current analytics service to Google Analytics 4 (GA4). In a nutshell, Google Analytic 3 (GA3) or ... Read More

Content Management System (CMS) – Flexible & Dynamic

May 14th, 2022

So, you want to manage a website? Over the years, the publishing of websites has become more about preservation and upkeep than the single action of just launching a website onto the internet. Of course, the ever-changing nature of the internet ... Read More

Interning Remotely During a Pandemic: What I Learned

April 13th, 2022

Hello! My name is Ian, and I was the first remote intern at Media Genesis! Currently, I am a Junior in the School of Information at the University of Michigan studying UX design. I enjoy outdoorsy things, whether it’s biking, golfing, ... Read More

May 2021 Google Ads and Google Analytics Updates

June 3rd, 2021

Google recently implemented updates for both Google Ads, its digital marketing platform, and Google Analytics, its data tracking platform for websites and other online applications. These rollouts of both new and existing features attempt to address several core functions/topics: automation, ... Read More

Modern Technology and the Shipping Industry: Changes and Predictions for the New Year

February 8th, 2021

Retail analysts say 2020 demonstrated more than two years of e-commerce growth and improvements. As a result, it’s no surprise that major shipping delays continue to rattle North America and countries around the world even this far beyond the winter ... Read More

Top 5 New Year’s Resolutions You Can Accomplish with Technology

February 8th, 2021

This far into the new year, our resolutions begin to be tested – what ones are we keeping and what has already fallen to the wayside? While the pandemic has made the past year difficult for us all, it has ... Read More

E-Commerce and the Pandemic: How Coronavirus Is Fueling The Channel Shift To Digital

November 10th, 2020

By Antoine Dubeauclard

After much consideration I pressed the buy button. It was too good a deal not to purchase those shoes. (By which, I mean three pairs of shoes.) I honestly thought I would never buy shoes online. It seemed obvious why so ... Read More

SEO Transition Plan? You Need One and Here’s Why

October 6th, 2020

By Brad Frederick

It’s launch day for your glorious new website! You’ve spent months (or years) working on it. New sitemap and navigation? Check. Engaging content? Check. Custom photography, beautiful design, calls to action, mobile responsiveness, and thoroughly tested on multiple platforms? Check, ... Read More

Writing a Successful RFQ for Web Site Projects: What to Do and What to Avoid

September 8th, 2020

By Antoine Dubeauclard

Regardless of the industry you work in, you should be familiar with the request for quote (RPQ)/request for proposal (RFP) process and how it affects your business. I experienced a need for this firsthand when I was working as an ... Read More

Baseline vs. Benchmark: The Importance of Knowing Where Your Website Stands

September 8th, 2020

There’s a lot to consider when it comes to a possible website redesign/rebuild, and the very basis of these considerations – the foundation of any and all decisions – is the question of whether or not what you currently have ... Read More