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My Summer Experience at Media Genesis

September 5th, 2018

About Me Hi! My name is Edie, and I was an intern this past summer at Media Genesis. I worked in the project management department and loved every second of it. I’m a rising sophomore at the University of Michigan working ... Read More

Branded and Non-Branded Keywords

July 30th, 2018

Keywords can be a bit confusing at first glance, but they play a large role in the way Google and other search engines display your website while people are searching for it. Before we go any further, let’s define keywords. Keywords ... Read More

The Pros and Cons of Facebook and LinkedIn Advertising Part 2 of 2

July 30th, 2018

In part one of this series, we looked at the pros of cons of Facebook advertising. Today, we will look at LinkedIn advertising to help you evaluate if it’s the right social media advertising platform for your business. LinkedIn is often ... Read More

Part 2: Navigation in 2018, What’s the Right Direction?

July 30th, 2018

In our Part 1 article about navigation last month we talked about homepage navigation, the pros and cons of sticky navigation, and other types of navigation best practices for 2018. And just like any navigation system, there is usually more ... Read More

Analytic Metrics 101 Part 3: Traffic

July 9th, 2018

Direct, organic, and social, oh my! Traffic is one of those metrics that seems simple enough, but what does it really mean? There are so many ways to read and understand traffic, and we’re here to the rescue. Before we get ... Read More

Navigation in 2018, What’s the Right Direction?

July 9th, 2018

There was a time, not that long ago, where a road trip meant a fold out map or triptik from AAA. Today, as you get in your car, you now have many different ways to get directions. Websites have undergone ... Read More

The Pros and Cons of Facebook and LinkedIn Advertising Part 1 of 2

July 5th, 2018

There is a scene in Rebel Without A Cause where James Dean is tormented about what to do. His father, played by Jim Backus, says, “…Nobody can make a snap decision. We've got to consider the pros and cons, make ... Read More

Analytic Metrics 101: Part 2 Acronyms in AdWords

June 1st, 2018

Have you ever been asked to use Google Analytics to do a report, but haven’t gotten past the first screen? With all the acronyms, charts, and graphs, the data can be overwhelming. This three-part series about Analytic Metrics will define ... Read More

Why You Need Custom Video on Your Website

June 1st, 2018

Last month we shared ways to ditch stock photography, which included four ways to visually personalize your website. We also hinted at the contents of this article: customized video. There are many advantages to custom videos that make them worth the ... Read More

The World of WordPress

June 1st, 2018

The world of WordPress is built around a Content Management System (CMS). If you know what a CMS is, you'll understand the benefits of running your site on one. But, what exactly is WordPress? In simple terms it's a supportive ... Read More

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