Stay up to Date on All Things Tech
Multilingual Website Development Considerations
February 17th, 2023
You want to make a global impact with your business. You've heard that in order to do this, you need a website that can speak to international customers in their own language. But where do you start? Don't worry, we're here ... Read More
Arts and Cultural Management With Blackbaud: Unlocking Its Potential for Business Growth
February 17th, 2023
You've probably heard of Blackbaud before. Blackbaud is one of the leading organizations that powers arts and cultural organizations. Blackbaud has a number of solutions that range from donor management to ticketing to back end systems. Similar to Tessitura, Blackbaud ... Read More
7 Tips For Selecting The Right Ecommerce Developer
February 17th, 2023
You've decided to take your business online and start selling through an eCommerce website. There are many great platforms and tools that can help you get started but the most important decision you will make is selecting the right eCommerce ... Read More
Drupal vs Joomla: The Battle of the Business-Savvy CMSs
February 8th, 2023
Choosing the right Content Management System (CMS) for your business can be a complex decision. In this article, we will compare two widely used CMS options - Drupal and Joomla - and outline their pros and cons to assist you ... Read More
What Is the Peso Model in Marketing & How Can It Help You?
December 15th, 2022
Paid media, earned media, shared media and owned media. These terms are all familiar to marketers, but what do they actually mean? In this article we'll explain each of these four key elements of the PESO model for marketing: how ... Read More
Understanding the Impact of Google Analytics 4
September 20th, 2022
What Should Businesses Know About Google Analytics 4? Welcome to the changing of the guard. Google has made the decision to update and modify their current analytics service to Google Analytics 4 (GA4). In a nutshell, Google Analytic 3 (GA3) or ... Read More
Content Management System (CMS) – Flexible & Dynamic
May 14th, 2022
So, you want to manage a website? Over the years, the publishing of websites has become more about preservation and upkeep than the single action of just launching a website onto the internet. Of course, the ever-changing nature of the internet ... Read More
Interning Remotely During a Pandemic: What I Learned
April 13th, 2022
Hello! My name is Ian, and I was the first remote intern at Media Genesis! Currently, I am a Junior in the School of Information at the University of Michigan studying UX design. I enjoy outdoorsy things, whether it’s biking, golfing, ... Read More
May 2021 Google Ads and Google Analytics Updates
June 3rd, 2021
Google recently implemented updates for both Google Ads, its digital marketing platform, and Google Analytics, its data tracking platform for websites and other online applications. These rollouts of both new and existing features attempt to address several core functions/topics: automation, ... Read More
Modern Technology and the Shipping Industry: Changes and Predictions for the New Year
February 8th, 2021
Retail analysts say 2020 demonstrated more than two years of e-commerce growth and improvements. As a result, it’s no surprise that major shipping delays continue to rattle North America and countries around the world even this far beyond the winter ... Read More
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