Stay up to Date on All Things Tech

The Rise and Fall and Rise (Again) of QR Codes

October 4th, 2018

Remember these? They were plastered over everything, no one was really sure what they were at first, and you needed to have a separate app to be able to use them. So, we’re not surprised that we haven’t seen them ... Read More

The Benefits And Usages of Alternative Navigation

October 4th, 2018

We’ve talked a lot about navigation these past few months in our Part 1, Part 2 and Part 3 blog articles. This month we are diving deeper into another topic and discussing alternative navigation. Most people misunderstand the terminology of alternative ... Read More

Part 3: Navigation in 2018, What’s the Right Direction?

September 5th, 2018

We’ve been focusing on several aspects of website navigation, from main navigation to interior navigation. To conclude our three-part series about navigation, we are discussing a part of a website’s navigation that often goes unnoticed: the footer. You, know, that ... Read More

Responsive Design Checker by Media Genesis: Is Your Site Responsive?

September 5th, 2018

Have you ever heard of a fixed, adaptive, or a responsive design website? These are all terms used to describe a website’s visuals on mobile devices. Let’s start by defining the three types of website design terms. Fixed Design One version of ... Read More

My Summer Experience at Media Genesis

September 5th, 2018

About Me Hi! My name is Edie, and I was an intern this past summer at Media Genesis. I worked in the project management department and loved every second of it. I’m a rising sophomore at the University of Michigan working ... Read More

Branded and Non-Branded Keywords

July 30th, 2018

Keywords can be a bit confusing at first glance, but they play a large role in the way Google and other search engines display your website while people are searching for it. Before we go any further, let’s define keywords. Keywords ... Read More

The Pros and Cons of Facebook and LinkedIn Advertising Part 2 of 2

July 30th, 2018

In part one of this series, we looked at the pros of cons of Facebook advertising. Today, we will look at LinkedIn advertising to help you evaluate if it’s the right social media advertising platform for your business. LinkedIn is often ... Read More

Part 2: Navigation in 2018, What’s the Right Direction?

July 30th, 2018

In our Part 1 article about navigation last month we talked about homepage navigation, the pros and cons of sticky navigation, and other types of navigation best practices for 2018. And just like any navigation system, there is usually more ... Read More

Analytic Metrics 101 Part 3: Traffic

July 9th, 2018

Direct, organic, and social, oh my! Traffic is one of those metrics that seems simple enough, but what does it really mean? There are so many ways to read and understand traffic, and we’re here to the rescue. Before we get ... Read More

Navigation in 2018, What’s the Right Direction?

July 9th, 2018

There was a time, not that long ago, where a road trip meant a fold out map or triptik from AAA. Today, as you get in your car, you now have many different ways to get directions. Websites have undergone ... Read More


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