Stay up to Date on All Things Tech
The Social Side of Healthcare
June 26th, 2013
The healthcare industry has been slow to adopt social media. Notoriously slow moving when it comes to internet technology in general, healthcare professionals tend to see their work as a private matter between patients and doctors. It’s not difficult to ... Read More
This Isn’t a How-To Guide: A How-To Guide for Viral Video
April 30th, 2013
A popular video is not a viral video. A viral video is passed through social media and word of mouth. It’s the break in the workday, when an IM is preceded by stifled laughter on the other side of the ... Read More
Predicting Lightning
April 30th, 2013
As someone who works in a creative field, I’m often asked how a creative professional can be “on” all the time. For eight hours each day, these folks produce a consistent level of creative, imaginative work in defiance of the ... Read More
Enhanced Campaigns
February 27th, 2013
That title isn't a typo. With the announcement of Google's Enhanced Campaigns, advertising is being simplified and made more context-specific, but this new iteration of AdWords is also expected to be a bit of a pain. The mobile web has turned ... Read More
Uncommon Sense
January 30th, 2013
Your ad can’t motivate anyone if they don’t see it. Obvious, right? You know what’s less obvious: someone who clicks on your ad is less likely to become a customer than someone who hovers his or her mouse over it ... Read More
The Operative Word Being “Social”
September 4th, 2012
Many years ago, in the days of dinosaurs and Netscape Navigator, chatting to someone on a computer branded you as a shut-in who recoiled from the burning light of day. Now, social networks are an integral part of our social ... Read More
The Social Economy
September 4th, 2012
We know that social networks push consumers into traditional markets, but social platforms are also creating new markets, and we’re not just talking about the games that are tied to social media. Social networks have been the birthplace for new ... Read More
Medium is the Message
September 4th, 2012
The online world is dominated by social platforms and social platforms are dominated by ego. But what do you get when you have millions (or billions) of egos vying for followers, friends, and likes? Well… things get ugly, like the ... Read More
Pinterest: A Picture is Worth 1,000 Ideas
March 13th, 2012
I remember before the internet (yes, there was once a time) when I’d rip out images that inspired me, either from a magazine or *gasp* a book… don’t judge! Now, I just save everything to my computer or phone. But ... Read More
Things You May Have Missed
January 6th, 2012
2012 is now here, but check out some noteworthy happenings within the technology world in 2011 that you may have missed. Twitter Revamped In its attempt to become more user-friendly, Twitter has gotten a redesign. The most notable change is to ... Read More
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