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Choosing Color: What does it say about you?

April 26th, 2013

Color is a powerful tool in design. It creates a mood and evokes different responses in the viewer based how it’s used. Below is a list of colors and what they’re associated with in the western world (Europe and North ... Read More

Media Genesis Honored with Digital, Science & Technology Award

April 24th, 2013

Media Genesis has won the Corp! Magazine Digital, Science and Technology (DiSciTech) award. Recognized in the digital category for its Responsive Design Checker, Media Genesis is helping organizations throughout Michigan and around the world embrace the new digital landscape created by ... Read More

Five Key Principles of Design

April 17th, 2013

Designers follow core principals to bring different pieces of content together, create style, and emphasize a message. Understanding these principles and how they can be used together is vital to a designer’s work, because visual communication is just as (if ... Read More

Harnessing Technology for Social Change

March 26th, 2013

Technology is powerful. It creates endless possibilities for those who choose to harness its potential, such as a doctor who collaborates with an international colleague on a difficult medical case via social media or a busy mom who is able ... Read More

Power Play

March 26th, 2013

The game of soccer requires little more than a ball and two makeshift goals, which is why it has become one of the world’s most popular sports. In both professional and recreational settings, soccer is a celebrated pastime worldwide. Until ... Read More

Analytics Made Easier

February 27th, 2013

Are you afraid of Google Analytics? A novice user can take advantage of GA, but the most powerful features have always been reserved for specialists who dedicate a good amount of time to customizing dashboards and keeping up on all ... Read More

Enhanced Campaigns

February 27th, 2013

That title isn't a typo. With the announcement of Google's Enhanced Campaigns, advertising is being simplified and made more context-specific, but this new iteration of AdWords is also expected to be a bit of a pain. The mobile web has turned ... Read More

Follow the Leader: Understanding Content, Layout, and Style

February 7th, 2013

Often, people confuse these three terms of design and the order in which they should be used. The easiest way to remember the order is to think of building a house. The content goes first because it is the plan. ... Read More

Media Genesis Partners with GDAHC!

February 5th, 2013

GDAHC Launches Improved Web Presence to Serve Southeast Michigan The Greater Detroit Area Health Council (GDAHC) has redesigned its main website, GDAHC.org, and its consumer-facing website, myCareCompare.org, to better communicate information to stakeholders. GDAHC’s mission is to improve the health and wellbeing ... Read More

Tessitura and Media Genesis

February 5th, 2013

While collaborating with the Detroit Symphony Orchestra (DSO) on an enhanced ecommerce website with a primary focus on subscription management, Media Genesis utilized Tessitura. The Tessitura Network is a member-owned, nonprofit corporation with the goal of providing world-class support, services, and ... Read More


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