Stay up to Date on All Things Tech
This Isn’t a How-To Guide: A How-To Guide for Viral Video
April 30th, 2013
A popular video is not a viral video. A viral video is passed through social media and word of mouth. It’s the break in the workday, when an IM is preceded by stifled laughter on the other side of the ... Read More
The App Approach
April 30th, 2013
As of February 2013, Apple’s app store housed over 775,000 mobile applications. However, as technology and user expectations shift, what’s the best approach to take when considering app development, now and into the future? The answer is a hybrid, of ... Read More
Predicting Lightning
April 30th, 2013
As someone who works in a creative field, I’m often asked how a creative professional can be “on” all the time. For eight hours each day, these folks produce a consistent level of creative, imaginative work in defiance of the ... Read More
Choosing Color: What does it say about you?
April 26th, 2013
Color is a powerful tool in design. It creates a mood and evokes different responses in the viewer based how it’s used. Below is a list of colors and what they’re associated with in the western world (Europe and North ... Read More
Media Genesis Honored with Digital, Science & Technology Award
April 24th, 2013
Media Genesis has won the Corp! Magazine Digital, Science and Technology (DiSciTech) award. Recognized in the digital category for its Responsive Design Checker, Media Genesis is helping organizations throughout Michigan and around the world embrace the new digital landscape created by ... Read More
Five Key Principles of Design
April 17th, 2013
Designers follow core principals to bring different pieces of content together, create style, and emphasize a message. Understanding these principles and how they can be used together is vital to a designer’s work, because visual communication is just as (if ... Read More
Harnessing Technology for Social Change
March 26th, 2013
Technology is powerful. It creates endless possibilities for those who choose to harness its potential, such as a doctor who collaborates with an international colleague on a difficult medical case via social media or a busy mom who is able ... Read More
Power Play
March 26th, 2013
The game of soccer requires little more than a ball and two makeshift goals, which is why it has become one of the world’s most popular sports. In both professional and recreational settings, soccer is a celebrated pastime worldwide. Until ... Read More
Analytics Made Easier
February 27th, 2013
Are you afraid of Google Analytics? A novice user can take advantage of GA, but the most powerful features have always been reserved for specialists who dedicate a good amount of time to customizing dashboards and keeping up on all ... Read More
Enhanced Campaigns
February 27th, 2013
That title isn't a typo. With the announcement of Google's Enhanced Campaigns, advertising is being simplified and made more context-specific, but this new iteration of AdWords is also expected to be a bit of a pain. The mobile web has turned ... Read More
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