Stay up to Date on All Things Tech
Analytics Made Easier
February 27th, 2013
Are you afraid of Google Analytics? A novice user can take advantage of GA, but the most powerful features have always been reserved for specialists who dedicate a good amount of time to customizing dashboards and keeping up on all ... Read More
Enhanced Campaigns
February 27th, 2013
That title isn't a typo. With the announcement of Google's Enhanced Campaigns, advertising is being simplified and made more context-specific, but this new iteration of AdWords is also expected to be a bit of a pain. The mobile web has turned ... Read More
Follow the Leader: Understanding Content, Layout, and Style
February 7th, 2013
Often, people confuse these three terms of design and the order in which they should be used. The easiest way to remember the order is to think of building a house. The content goes first because it is the plan. ... Read More
Media Genesis Partners with GDAHC!
February 5th, 2013
GDAHC Launches Improved Web Presence to Serve Southeast Michigan The Greater Detroit Area Health Council (GDAHC) has redesigned its main website, GDAHC.org, and its consumer-facing website, myCareCompare.org, to better communicate information to stakeholders. GDAHC’s mission is to improve the health and wellbeing ... Read More
Tessitura and Media Genesis
February 5th, 2013
While collaborating with the Detroit Symphony Orchestra (DSO) on an enhanced ecommerce website with a primary focus on subscription management, Media Genesis utilized Tessitura. The Tessitura Network is a member-owned, nonprofit corporation with the goal of providing world-class support, services, and ... Read More
Uncommon Sense
January 30th, 2013
Your ad can’t motivate anyone if they don’t see it. Obvious, right? You know what’s less obvious: someone who clicks on your ad is less likely to become a customer than someone who hovers his or her mouse over it ... Read More
The Conversion is in the Details
January 30th, 2013
If your organization or business has a website, you ought to be A/B testing. This is one of those universal pieces of advice. You can follow best practices for web design, talk to focus groups, and usability test your website ... Read More
You Don’t Need a Snorkel to Go Skydiving
January 30th, 2013
There are a lot of great things that your company can do online. You could have a website with video content and parallax scrolling, an account on every social media channel, eLearning, digital PR, and a mobile app. You could ... Read More
MQIC Mobile Application
January 23rd, 2013
Media Genesis worked with the Michigan Quality improvement Consortium (MQIC) to develop a unique mobile application. MQIC is a consortium that is a portion of Blue Cross Blue Shield of Michigan. MQIC implements a core set of clinical practice guidelines ... Read More
Beyond Optimization
December 26th, 2012
As we look at the state of the internet, we’re seeing a time in which the greatest invention in the history of mankind has left its panicked adolescence behind. It’s not quite the Wild West anymore, and long-term strategies are ... Read More
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