Stay up to Date on All Things Tech
Media Genesis Partners with GDAHC!
February 5th, 2013
GDAHC Launches Improved Web Presence to Serve Southeast Michigan The Greater Detroit Area Health Council (GDAHC) has redesigned its main website, GDAHC.org, and its consumer-facing website, myCareCompare.org, to better communicate information to stakeholders. GDAHC’s mission is to improve the health and wellbeing ... Read More
Tessitura and Media Genesis
February 5th, 2013
While collaborating with the Detroit Symphony Orchestra (DSO) on an enhanced ecommerce website with a primary focus on subscription management, Media Genesis utilized Tessitura. The Tessitura Network is a member-owned, nonprofit corporation with the goal of providing world-class support, services, and ... Read More
Uncommon Sense
January 30th, 2013
Your ad can’t motivate anyone if they don’t see it. Obvious, right? You know what’s less obvious: someone who clicks on your ad is less likely to become a customer than someone who hovers his or her mouse over it ... Read More
The Conversion is in the Details
January 30th, 2013
If your organization or business has a website, you ought to be A/B testing. This is one of those universal pieces of advice. You can follow best practices for web design, talk to focus groups, and usability test your website ... Read More
You Don’t Need a Snorkel to Go Skydiving
January 30th, 2013
There are a lot of great things that your company can do online. You could have a website with video content and parallax scrolling, an account on every social media channel, eLearning, digital PR, and a mobile app. You could ... Read More
MQIC Mobile Application
January 23rd, 2013
Media Genesis worked with the Michigan Quality improvement Consortium (MQIC) to develop a unique mobile application. MQIC is a consortium that is a portion of Blue Cross Blue Shield of Michigan. MQIC implements a core set of clinical practice guidelines ... Read More
Beyond Optimization
December 26th, 2012
As we look at the state of the internet, we’re seeing a time in which the greatest invention in the history of mankind has left its panicked adolescence behind. It’s not quite the Wild West anymore, and long-term strategies are ... Read More
WPAHS Wins 2012 eHealthcare Leadership Award
December 18th, 2012
West Penn Allegheny Heath System (WPAHS) won silver in the 13th annual eHealthcare Leadership Awards for the Best Doctor Directory at a healthcare system. Cleveland Clinic was the winner of this category, receiving the platinum award. Media Genesis created the ... Read More
Do Not Simply React, Respond
October 30th, 2012
If you just react to each new online development, you’ll be working night and day to keep up. On the other hand, with the help of a forward-thinking web development team, you can establish the groundwork to have a site ... Read More
Capturing the Eye of the Beholder
October 30th, 2012
Web design, just like fashion design, seems to change by the season. Some of those changes are due to new technologies, such as faster internet connections allowing more audio-visual content. Some of those changes are born of a refinement of ... Read More
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