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What is SEO?

March 5th, 2018

This seems easy enough: SEO is Search Engine Optimization. But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. What we mean when we refer to SEO, is the practice of updating content on ... Read More

All About That Schema

February 6th, 2018

One factor towards Search Engine Optimization (SEO) is called Schema Markup. This markup was launched June 2nd, 2011 by leading search engines Google, Bing, and Yahoo. But, what is Schema Markup and how does it work? Before we dive into a ... Read More

Why Does My Business Need a Newsletter?

February 6th, 2018

How To Write an E-Newsletter: 101 “Newsletters are old school.” “No one clicks on those anyways.” “What’s the point of a newsletter?” These may seem like legitimate concerns when thinking about creating an e-newsletter, but there are actually several advantages to ... Read More

Social Media: Strategies for Businesses: Part 2

January 8th, 2018

You’ve read last month’s article about the benefits of social media for businesses. Now you’re asking yourself, What do I do now? This month, we’ll discuss some first steps about how your organization can harness those benefits & use social ... Read More

The Importance of Secure Sockets Layer (SSL) certificates

October 4th, 2017

Encrypting your online browsing may appear daunting, but Secure Sockets Layer (SSL) works behind the scenes. Most popular websites such as Google, Amazon, and Facebook use SSL to protect users’ browsing. These companies have acquired an SSL Certificate, which allows ... Read More

It’s the Small Things That Count: Website Optimization Techniques

April 5th, 2017

Website optimization is the art of creating and continuously improving websites to improve the visitor experience and a website’s conversion rates. These small changes can help improve your user’s satisfaction and convince them to visit your site often. Website optimization is ... Read More

Rank Higher: Advanced Optimization Techniques to Increase Your Web Traffic

February 8th, 2017

Basic website optimization is essential to a website’s success. Businesses with proper website optimization can be easily found on the web and will rank higher in search results. There are several optimization methods used to improve a user’s experience on ... Read More

7 Deadly Sins of Content Strategy

October 4th, 2016

A lot goes into building a content strategy for a business. It is what defines who you are as a company and who will be your target audience. It also lays out your businesses writing style and shapes your entire ... Read More

Analytics Made Easier

February 27th, 2013

Are you afraid of Google Analytics? A novice user can take advantage of GA, but the most powerful features have always been reserved for specialists who dedicate a good amount of time to customizing dashboards and keeping up on all ... Read More

Uncommon Sense

January 30th, 2013

Your ad can’t motivate anyone if they don’t see it. Obvious, right? You know what’s less obvious: someone who clicks on your ad is less likely to become a customer than someone who hovers his or her mouse over it ... Read More

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