Stay up to Date on All Things Tech
The AMA Strategy Workshop: What Is It and Why Does Your Business Need It?
December 5th, 2018
It is not unusual for us to have clients that have many audiences that their website and marketing material needs to speak to. Over our 22+ years in business, we have learned that often there is a focus by our ... Read More
Branded and Non-Branded Keywords
July 30th, 2018
Keywords can be a bit confusing at first glance, but they play a large role in the way Google and other search engines display your website while people are searching for it. Before we go any further, let’s define keywords. Keywords ... Read More
Analytic Metrics 101 Part 3: Traffic
July 9th, 2018
Direct, organic, and social, oh my! Traffic is one of those metrics that seems simple enough, but what does it really mean? There are so many ways to read and understand traffic, and we’re here to the rescue. Before we get ... Read More
Part 1: Analytics Metrics, 101
May 3rd, 2018
Have you ever been asked to use Google Analytics to do a report, but haven’t gotten past the first screen? With all the acronyms, charts, and graphs, the data can be overwhelming. This three-part series about Analytic Metrics will define ... Read More
What is SEO?
March 5th, 2018
This seems easy enough: SEO is Search Engine Optimization. But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. What we mean when we refer to SEO, is the practice of updating content on ... Read More
All About That Schema
February 6th, 2018
One factor towards Search Engine Optimization (SEO) is called Schema Markup. This markup was launched June 2nd, 2011 by leading search engines Google, Bing, and Yahoo. But, what is Schema Markup and how does it work? Before we dive into a ... Read More
Why Does My Business Need a Newsletter?
February 6th, 2018
How To Write an E-Newsletter: 101 “Newsletters are old school.” “No one clicks on those anyways.” “What’s the point of a newsletter?” These may seem like legitimate concerns when thinking about creating an e-newsletter, but there are actually several advantages to ... Read More
Social Media: Strategies for Businesses: Part 2
January 8th, 2018
You’ve read last month’s article about the benefits of social media for businesses. Now you’re asking yourself, What do I do now? This month, we’ll discuss some first steps about how your organization can harness those benefits & use social ... Read More
The Importance of Secure Sockets Layer (SSL) certificates
October 4th, 2017
Encrypting your online browsing may appear daunting, but Secure Sockets Layer (SSL) works behind the scenes. Most popular websites such as Google, Amazon, and Facebook use SSL to protect users’ browsing. These companies have acquired an SSL Certificate, which allows ... Read More
It’s the Small Things That Count: Website Optimization Techniques
April 5th, 2017
Website optimization is the art of creating and continuously improving websites to improve the visitor experience and a website’s conversion rates. These small changes can help improve your user’s satisfaction and convince them to visit your site often. Basic Website Optimization ... Read More
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