Stay up to Date on All Things Tech

Google’s Search Generative Experience: A Guide for Businesses

June 15th, 2023

When it comes to online visibility, Google reigns supreme. With the ever-evolving landscape of search engine optimization (SEO), businesses must stay ahead of the curve. Google's Search Generative Experience is a game-changer in the world of SEO, and understanding its ... Read More

Drupal CMS Version 7 Reaching End-of-Life in 2023 – Plan Now!

March 30th, 2023

Planning for a software/system upgrade takes time, and there are many factors to consider. You don’t want to be up against the wall and need to rush an upgrade. While this blog post provides some specifics about upgrading the Drupal Content ... Read More

What Is the Peso Model in Marketing & How Can It Help You?

December 15th, 2022

Paid media, earned media, shared media and owned media. These terms are all familiar to marketers, but what do they actually mean? In this article we'll explain each of these four key elements of the PESO model for marketing: how ... Read More

Understanding the Impact of Google Analytics 4

September 20th, 2022

What Should Businesses Know About Google Analytics 4? Welcome to the changing of the guard. Google has made the decision to update and modify their current analytics service to Google Analytics 4 (GA4). In a nutshell, Google Analytic 3 (GA3) or ... Read More

May 2021 Google Ads and Google Analytics Updates

June 3rd, 2021

Google recently implemented updates for both Google Ads, its digital marketing platform, and Google Analytics, its data tracking platform for websites and other online applications. These rollouts of both new and existing features attempt to address several core functions/topics: automation, ... Read More

E-Commerce and the Pandemic: How Coronavirus Is Fueling The Channel Shift To Digital

November 10th, 2020

By Antoine Dubeauclard

After much consideration I pressed the buy button. It was too good a deal not to purchase those shoes. (By which, I mean three pairs of shoes.) I honestly thought I would never buy shoes online. It seemed obvious why so ... Read More

SEO Transition Plan? You Need One and Here’s Why

October 6th, 2020

By Brad Frederick

It’s launch day for your glorious new website! You’ve spent months (or years) working on it. New sitemap and navigation? Check. Engaging content? Check. Custom photography, beautiful design, calls to action, mobile responsiveness, and thoroughly tested on multiple platforms? Check, ... Read More

Baseline vs. Benchmark: The Importance of Knowing Where Your Website Stands

September 8th, 2020

There’s a lot to consider when it comes to a possible website redesign/rebuild, and the very basis of these considerations – the foundation of any and all decisions – is the question of whether or not what you currently have ... Read More

Managing Your Digital Universe – It’s Not Rocket Science, or Is It?

August 5th, 2020

By Brad Frederick

Your digital presence is complex. Rocket science-complex. Okay, maybe not quite rocket science, but close. There are a lot of moving pieces when it comes to creating, maintaining, and growing your presence online, from marketing to website development to social ... Read More

The Value of Engaging Content

August 5th, 2020

Content, in all of its forms, plays a major role on a website. It’s how you portray your organization and communicate with your key audiences. This is why, at Media Genesis, we work closely with our clients to create content ... Read More