Stay up to Date on All Things Tech
#Hashtag101: Key strategies to find, use, and implement the best hashtags for your brand
January 12th, 2017
By now, most of you probably know what a hashtag is, but for those that don’t: a hashtag is a word or group of words that follow the # sign. To a novice, the hashtag may seem confusing or pointless ... Read More
Long Term Followers: 6 Tips to Help You Attract and Retain Users on Social Media
January 11th, 2017
Social media platforms like Facebook and Twitter are fundamentally changing the way business work and interact with customers. It’s difficult to imagine a business nowadays without some kind of social media presence. The key to success on these platforms is, ... Read More
Brand Doppelgangers: What to do when your brand identity is compromised
October 4th, 2016
The web is a dangerous place. With ransomware and hackers threatening corporate security, there is one digital hazard that is often overlooked until it is too late: doppelganger brands. A Doppel (double) Gänger (walker) is a paranormal double of a person. ... Read More
Does your company have a mobile strategy?
September 2nd, 2016
Mobile strategy is now an integral part of business marketing. Companies redesigning or building a new website can no longer look at website development from a desktop perspective. Trends are pointing towards an Internet that is more dynamic and much ... Read More
Big Brother’s Eyes Drift to Social Media
July 29th, 2016
Social media has become more than just a trend in the last decade. It’s now a universal method of communication, a fun and effective way to stay in touch with your friends and acquaintances, and an exciting platform to share ... Read More
Nearly 80% of Local Mobile Searches Result in a Purchase
January 28th, 2016
There is no doubt that smartphones have changed the way we live our lives, but now we have concrete proof that they have also changed the way we shop offline. According to a new study, 78% of all local searches on ... Read More
Lightweight Video Ads Pull Heavy Punches
December 1st, 2015
Have you noticed a surge of video ads on the web? It seems that video ads have taken over many different sites from Facebook and YouTube to Forbes and Wall Street Journal. These video ads automatically play and they’ll ... Read More
Internet Advertising Revenue Increases as Traditional Media Decreases
August 28th, 2015
It’s official! Digital advertising revenues in the U.S. rose to an all-time high to nearly 50 billion in 2014 according to the IAB Internet Advertising Revenue Report. This is the fifth consecutive year for double-digit growth for the industry – ... Read More
Social Media and the Viral Video: An Epic Love Story
July 29th, 2014
How does a marketer get his product or service to stand out from the crowd in an exciting or compelling new way? Can social media be used as a corporate makeover, altering the way people perceive it? If so, what can ... Read More
Sporting Events Rule Social Media, and Brands Fight to Win the Conversation
July 29th, 2014
In the aftermath of Germany’s 1-0 victory over Argentina in the 2014 World Cup Final, 88 million impassioned people took to their phones, tablets, and laptops, making a total of 280 million posts, comments, and Likes on Facebook. According to Mashable.com, ... Read More
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