Stay up to Date on All Things Tech

Calculate a Digital Marketing Budget That Makes Sense for Your Company

August 5th, 2020

Digital marketing isn’t for just one “type” of company. It offers significant flexibility, making it ideal for businesses both small and large across every industry and vertical; however, it involves a lot of planning and strategic thinking before jumping in. ... Read More

Straighten Your Digital Tie

May 5th, 2020

By Brad Frederick

The reason we look presentable most days is because we look in a mirror before we leave the house. Something similar can be said of where we work. Your office probably gets cleaned on a regular basis, and if you ... Read More

User-Friendly Tips for Improving Your SEO Organically

May 5th, 2020

What Is SEO? SEO stands for Search Engine Optimization, and the greatly simplified explanation is that SEO is the setting up a website in a way that makes it easy for a search engine (like Google) to understand so the search ... Read More

The Importance of Consistent Brand Messaging for Your Redesign

March 3rd, 2020

When it comes to a website redesign, brand messaging is too often thought of after the redesign has taken place. However, content and messaging should be planned at the very start of any redesign. After all, your brand messaging demonstrates ... Read More

How to Build the Perfect Website

January 14th, 2020

By Brad Frederick

At Media Genesis, we have been building websites and web applications since 1996, so we have a lot of experience successfully executing web projects. To build the perfect website, you need to get three things right: Strategy, Design, and Development. Too ... Read More

Digital Marketing Initiatives & Improvements

January 14th, 2020

At Media Genesis, we work with a wide array of clients on marketing campaigns to help create awareness, build brand recognition, and drive leads. Due to the diverse array of our work, we’ve assisted clients who need our team to ... Read More

Hack-Proof Your Business in 2020

December 11th, 2019

By Antoine Dubeauclard

As we become more and more dependent on devices, we are exposed to greater risks. This simple logic makes sense on many levels, but it’s tough to fully understand the ramifications of the highly digital world we live in. Much ... Read More

My Year Interning at Media Genesis

September 4th, 2019

About Me Where I come from, it is uncommon to find an international internship program in my field. To be chosen to come to America and learn and develop my skills in Project Management was a great privilege and opportunity. At ... Read More

Peloton, Competition, and Dashboards

July 7th, 2019

By Brad Frederick

I tend to be competitive with most things in my life. This has included playing competitive college tennis, getting to the final table of a World Series of Poker tournament in Las Vegas and, for the past 23 years, running ... Read More

Boy Bands, Zit Cream and How To Figure Out Which Part of Your Marketing is Killing It

April 3rd, 2019

By Antoine Dubeauclard

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  This quote is woven into advertising lore and likely attributable to John Wanamaker who lived from 1838 to 1922. He is credited as ... Read More