Stay up to Date on All Things Tech

E-Commerce and the Pandemic: How Coronavirus Is Fueling The Channel Shift To Digital

November 10th, 2020

By Antoine Dubeauclard

After much consideration I pressed the buy button. It was too good a deal not to purchase those shoes. (By which, I mean three pairs of shoes.) I honestly thought I would never buy shoes online. It seemed obvious why so ... Read More

SEO Transition Plan? You Need One and Here’s Why

October 6th, 2020

By Brad Frederick

It’s launch day for your glorious new website! You’ve spent months (or years) working on it. New sitemap and navigation? Check. Engaging content? Check. Custom photography, beautiful design, calls to action, mobile responsiveness, and thoroughly tested on multiple platforms? Check, ... Read More

Writing a Successful RFQ for Web Site Projects: What to Do and What to Avoid

September 8th, 2020

By Antoine Dubeauclard

Regardless of the industry you work in, you should be familiar with the request for quote (RPQ)/request for proposal (RFP) process and how it affects your business. I experienced a need for this firsthand when I was working as an ... Read More

Baseline vs. Benchmark: The Importance of Knowing Where Your Website Stands

September 8th, 2020

There’s a lot to consider when it comes to a possible website redesign/rebuild, and the very basis of these considerations – the foundation of any and all decisions – is the question of whether or not what you currently have ... Read More

Managing Your Digital Universe – It’s Not Rocket Science, or Is It?

August 5th, 2020

By Brad Frederick

Your digital presence is complex. Rocket science-complex. Okay, maybe not quite rocket science, but close. There are a lot of moving pieces when it comes to creating, maintaining, and growing your presence online, from marketing to website development to social ... Read More

The Value of Engaging Content

August 5th, 2020

Content, in all of its forms, plays a major role on a website. It’s how you portray your organization and communicate with your key audiences. This is why, at Media Genesis, we work closely with our clients to create content ... Read More

Calculate a Digital Marketing Budget That Makes Sense for Your Company

August 5th, 2020

Digital marketing isn’t for just one “type” of company. It offers significant flexibility, making it ideal for businesses both small and large across every industry and vertical; however, it involves a lot of planning and strategic thinking before jumping in. ... Read More

Website Compliance and You – ADA, GDPR, & CCPA

July 1st, 2020

There is no “secret sauce” when it comes to crafting a competent and compliant website. Creating, developing, and maintaining a website for your business requires preparation and planning. There are intricate details (some very, very boring and/or confusing) that every business ... Read More

How to Protect Yourself from Robocalls and Spam Text Messages

July 1st, 2020

As we adjust to a new day-to-day of social distancing and trying to figure out how not to binge watch all of our favorite tv shows at once, we’re also adopting new ways to communicate with one another. From video ... Read More

Transitioning to a Virtual Reality – What You Need to Know

June 4th, 2020

By Antoine Dubeauclard

As the school year ends, I find myself wondering how my children will remember this time in their lives – transitioning to a state of quarantine because of an unseen virus that threatens the places where they felt safe. While ... Read More