Health Wellness Market | Web Agency In Michigan

Media Genesis worked with Allegheny Health Network on several projects that included a homepage redesign with new, custom photography as well as an entire series of videos that highlight physician interviews and patient testimonials for their Neurology and Cancer television and digital campaigns.

West Penn Allegheny Health System (WPAHS) came to Media Genesis for a full website redesign. MG designed and developed a new site that included a physician portal for doctors to manage patient information. New site search functionality also made it easier for patients to find the right doctor.

The Michigan Quality Improvement Consortium (MQIC) wanted to update their website to make it more modern, user friendly, and easier to navigate. Media Genesis helped build a new, responsive site that includes search functionality for faster, easier access to guidelines and tools. Users can search updated physician guidelines.

PathologyOutlines came to Media Genesis with a 9,000-page, HTML website in need of updating. MG developed a custom content management system (CMS) to help PathologyOutlines organize and manage their content. MG also redesigned the homepage and consulted on PathologyOutline’s advertising model, providing suggestions for improvement based on collected data.

Ecology Center partnered with Media Genesis to develop a branding and messaging strategy to increase awareness of the organization throughout the community. Ecology Center also needed assistance identifying their main audiences and revising the structure of their website to speak to these audiences, which MG was able to do using our custom Audience Message Action (AMA) workshop.

Media Genesis transitioned Lifestyle Matters to a more flexible content management system (CMS) to better meet their eCommerce needs. MG rebuilt the Lifestyle Matters website and eCommerce platform, incorporating the ability to track transactions, receive notifications, and function with PayPal.

The Greater Detroit Area Health Council (GDAHC) came to Media Genesis seeking a tool that patients can use to search for doctors and health care services in Metro Detroit. Media Genesis helped create the Find MI Care website and implement branding on its paired mobile application. Since its launch, the site has grown from 30 to 300 participating clinics.

The Italian Trade Agency came to Media Genesis for assistance on their Beauty Made In Italy campaign website, which needed back-end improvements for things such as Search Engine Optimization (SEO) and page redirect optimization. MG also assisted in the development of a marketing campaign that would share ITA’s diverse product line to a much larger audience.