Stay up to Date on All Things Tech
Peloton, Competition, and Dashboards
July 7th, 2019
By Brad Frederick
I tend to be competitive with most things in my life. This has included playing competitive college tennis, getting to the final table of a World Series of Poker tournament in Las Vegas and, for the past 23 years, running ... Read More
Customer Journeys: Redefining the Funnel from Attribution to Transaction
June 10th, 2019
By Antoine Dubeauclard
Consciously or not, we interact with marketing every day. While professionals in the trade may be more aware of the techniques used in marketing, the space has become so complex and data-driven that it is hard to fully grasp the ... Read More
Which CMS Is Best for Your Website?
April 30th, 2019
By Brad Frederick
What exactly is a Content Management System (or CMS)? And, with over 100 Content Management Systems to choose from, how do you decide which is best for your organization? Luckily, we can help. A CMS is a technology platform that is ... Read More
Boy Bands, Zit Cream and How To Figure Out Which Part of Your Marketing is Killing It
April 3rd, 2019
By Antoine Dubeauclard
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This quote is woven into advertising lore and likely attributable to John Wanamaker who lived from 1838 to 1922. He is credited as ... Read More
April Fool’s Around the Web: Our Quest for the Best 2019 April Fool’s Prank
April 3rd, 2019
April Fool’s Day. It’s a day where companies all across the internet try their best to get consumers to say: “Wait, what?!” At Media Genesis, we decided to take a deep dive into the world of April Fool’s Day pranks in ... Read More
Google Gets Fined Over $50 million Dollars, And… You Could Be Liable Too.
March 4th, 2019
By Brad Frederick
Google was recently fined almost $57 million by the French regulators who claimed Google didn’t fully disclose to users how their personal information is collected, what happens to it, and also didn’t properly obtain users’ consent for the purposes of ... Read More
How Much is Too Much? – A Parent’s Guide to the Internet
January 30th, 2019
By Antoine Dubeauclard
As time goes by, device, smart phone and computer use by children seems to increase – and the acceptable age for children seems to likewise decrease. While many adults are increasingly becoming aware of the challenges of technologies, how should ... Read More
Facebook Updates in 2018 Part 2
December 28th, 2018
There’s always room for improvement, right? That’s the approach Facebook took in 2018 when it comes to app content, ads, and data handling. Last month’s article went over main updates in the first half of 2018, so now it is ... Read More
Benefits and Challenges of the New WordPress Gutenberg Content Editor
December 28th, 2018
Since WordPress was released in 2003, its core content editor for posts and pages has changed very little. Looking back, the vast majority of changes to the content editor came from third-party plugins. However, a major change is right on ... Read More
From Box Labels to Digital Search: An Overview of the Development of Modern Advertising
December 28th, 2018
From box labels, to billboards, to Facebook, advertisers are constantly trying to find new and progressive ways to deliver their messages to their audiences. Advertising has become one of the biggest assets for American businesses. With amazing processes for tracking ... Read More
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