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Customer Journeys: Redefining the Funnel from Attribution to Transaction

June 10th, 2019

By Antoine Dubeauclard

Consciously or not, we interact with marketing every day. While professionals in the trade may be more aware of the techniques used in marketing, the space has become so complex and data-driven that it is hard to fully grasp the ... Read More

Boy Bands, Zit Cream and How To Figure Out Which Part of Your Marketing is Killing It

April 3rd, 2019

By Antoine Dubeauclard

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  This quote is woven into advertising lore and likely attributable to John Wanamaker who lived from 1838 to 1922. He is credited as ... Read More

April Fool’s Around the Web: Our Quest for the Best 2019 April Fool’s Prank

April 3rd, 2019

April Fool’s Day. It’s a day where companies all across the internet try their best to get consumers to say: “Wait, what?!” At Media Genesis, we decided to take a deep dive into the world of April Fool’s Day pranks in ... Read More

Google Gets Fined Over $50 million Dollars, And… You Could Be Liable Too.

March 4th, 2019

By Brad Frederick

Google was recently fined almost $57 million by the French regulators who claimed Google didn’t fully disclose to users how their personal information is collected, what happens to it, and also didn’t properly obtain users’ consent for the purposes of ... Read More

How Much is Too Much? – A Parent’s Guide to the Internet

January 30th, 2019

By Antoine Dubeauclard

As time goes by, device, smart phone and computer use by children seems to increase – and the acceptable age for children seems to likewise decrease. While many adults are increasingly becoming aware of the challenges of technologies, how should ... Read More

Facebook Updates in 2018 Part 2

December 28th, 2018

There’s always room for improvement, right? That’s the approach Facebook took in 2018 when it comes to app content, ads, and data handling. Last month’s article went over main updates in the first half of 2018, so now it is ... Read More

From Box Labels to Digital Search: An Overview of the Development of Modern Advertising

December 28th, 2018

From box labels, to billboards, to Facebook, advertisers are constantly trying to find new and progressive ways to deliver their messages to their audiences. Advertising has become one of the biggest assets for American businesses. With amazing processes for tracking ... Read More

Facebook Updates: An Ongoing Saga Part 1

December 5th, 2018

Aside from Facebook being a popularly used app on your phone, you’ve probably heard and seen a lot about Facebook on the local and national news this year. With all the scrutinizing and criticizing of data that Facebook has within ... Read More

The Rise and Fall and Rise (Again) of QR Codes

October 4th, 2018

Remember these? They were plastered over everything, no one was really sure what they were at first, and you needed to have a separate app to be able to use them. So, we’re not surprised that we haven’t seen them ... Read More

Part 3: Navigation in 2018, What’s the Right Direction?

September 5th, 2018

We’ve been focusing on several aspects of website navigation, from main navigation to interior navigation. To conclude our three-part series about navigation, we are discussing a part of a website’s navigation that often goes unnoticed: the footer. You, know, that ... Read More