Engineering Manufacturing Market | Web Agency In Michigan

Objective and Background Colson Group USA, a leading global manufacturer of casters and wheels, partnered with Media Genesis to modernize their digital presence and enhance customer engagement. The primary goals were to streamline multiple brand websites, improve functionality, and provide a ... Read More

Objective and Background McIntosh Laboratory, a global leader in high-end audio systems, sought to further enhance its digital marketing efforts and customer engagement. In collaboration with Media Genesis, McIntosh aimed to strengthen its brand visibility across multiple channels, while also refining ... Read More

Objective and Background Giffin Inc., a leader in providing innovative systems and solutions for automotive and industrial painting facilities, partnered with Media Genesis to elevate their digital presence. With a need to modernize their website and ensure compliance with international data ... Read More

Media Genesis partnered with Continuum Services to develop and build a new, updated website with an improved content management system (CMS) to help better the overall organization of site content. MG also conducted a metrics review and, as a result, Search Engine Optimization (SEO) improvements to bring more traffic to the site.

Trulite wanted a best-in-class new website, so they came to Media Genesis for assistance. MG moved Trulite to a WordPress content management system (CMS) and developed new functionality to dynamically display Trulite locations based on the user’s coordinates. To improve user experience, MG also made the website mobile responsive.

Media Genesis worked with ArvinMeritor on website design and development, intranet development, content creation, and more. In addition, MG worked on custom functionality to build out the interactive Literature on Demand section of the website, allowing users to search for specific warranty and vehicle information.

Empire Electronics and Media Genesis collaborated to design and build a new website that follows current web design best practices, including a responsive theme. Media Genesis selected a WordPress template that best fit Empire Electronics’ needs, allowing a larger number of high-resolution images and basic admin access for maintenance.

Media Genesis worked with Altair to create an extensive content management system that allows all content and resources to be manageable by Altair for on-demand changes and additions. The CMS offers flexibility in language support, international office events, and postings along with user management and details.

Media Genesis and Cooper Standard have worked together on a number of projects, including the corporate website redesign and build and the CS Parts catalog, which houses information for all parts manufactured by Cooper Standard. MG created unique search functionality allowing users to download PDFs of their search results for later use.

Xcentric came to Media Genesis in need of a website refresh and digital marketing strategies. Having a short timeline to get the refresh done, Media Genesis developed new homepage and interior page designs to improve content flow and highlight key action items throughout the site. MG also assisted with marketing efforts to increase sales leads.

Media Genesis and Gentherm partnered for a number of projects, including a full rebranding and logo redesign, a full website redesign, and various brand, strategy, and web development campaigns. These campaign efforts included social media marketing initiatives to improve brand awareness and messaging across all Gentherm social media platforms. 

Mopec came to Media Genesis in need of videos to promote two new products with the intent to use them in marketing campaigns. The videos needed to highlight the main benefits and features of the products. To do this, Media Genesis created storyboards, wrote and edited scripts, and recorded voiceovers in addition to filming.

Four custom holiday cards were designed for Anderton Industries, each incorporating the company logo while encapsulating their presence in the Detroit area. The custom designs included imagery related to Detroit and the automotive industry, of which Anderton Industries has been a long-standing part.